Course curriculum

  • 1

    Welcome and Introduction

  • 2

    Module 1: The Rationale for Developing Critical Communication Capability

    • Critical Situations - Definition, Examples

    • The Case for Critical Communication Capability Development

    • Module 1 Quiz
  • 3

    Module 2: The Critical Communication Capability® Model

    • Critical Communications Capability® Model Overview

    • The CCC® Model Results Areas, Phases and Resources Layers

    • The CCC® Model Levers Layer

    • The CCC® Model Engagement Approaches and The Six C's of Communication

    • Critical Situations Through The Lens of The CCC® Model

    • Module 2 Quiz
  • 4

    Module 3: Key Results Areas Impacted by Critical Communication Capability®

    • Brand & Reputation And Ecosystem Health

    • Legal & Compliance And Financial Performance

    • Module 3 Quiz
  • 5

    Module 4: The Phases of Critical Communication

    • Overview of the Phases of Critical Situation Communication

    • The Standing Phase

    • The Response Phase - Initial Response

    • The Response Phase - Continued Response

    • The Aftermath Phase

    • Key Actors and Actions in Each Critical Situation Phase

    • Module 4 Quiz
  • 6

    Module 5: The Resources Underpinning Critical Communication Capability

    • People Resources

    • Process, Information And Technology Resources

    • Resource Capability Indicators and Optional Self-Assessment Walk-Through - Standing Indicators

    • Resource Capability Indicators and Optional Self-Assessment Walk-Through - Response Indicators

    • Resource Capability Indicators and Optional Self-Assessment Walk-Through - Aftermath Indicators

    • Optional Self-Assessment

    • Module 5 Quiz
  • 7

    Module 6: Levers for Increasing Critical Communication Capability

    • Force Field Analysis, Best Practices, Agile Continual Improvement And Regular Practice And Drills

    • Module 6 Quiz
  • 8

    Module 7: Summary and Exam Preparation

    • Review, Exam Revision And Next Steps

    • Sample Exam 1 Question Booklet

    • Sample Exam 1 Answers And Rationale

    • How To Purchase, Book and Take Your Exam